Header Ads

How To Do Conversion Rate Optimization On Your Amazon Niche Site

How To Do Conversion Rate Optimization On Your Amazon Niche Site

نتيجة بحث الصور عن ‪amazon get money‬‏

Let’s say that 100 people visit your site every day.
You have a 5% click-through rate.
This means 5 people click a link and land in Amazon’s magical world with your affiliate cookie stamped on their feet.
But here’s the problem:
What about the other 95 people who get to your page and don’t click?
Is it you?
Is it them?
Has Thanos snapped his fingers again?
What drives them away?
How can you get them to stay?
And more importantly, what can you do so they click your link?
Figuring out what happened to these 95 people and getting them to engage with your page is what Conversion Rate Optimization (CRO) is.
And if you care about increasing your revenue, learn how to do it now (or get someone to do it for you).

So why should you even care about CRO?

Because it’s crazy not to.
You make more money.

Your site visitors have a better experience when they land on your page.
And your business grows.
Everyone’s happy.
You already spend money and time to get people to your site. Don’t you want more of them to click your links?
With CRO, you systematically find out what you need to do to get more people to click your affiliate links.
No guessing or black magic. But pure scientific data that you can replicate and scale.

And the more of them that click, the more money you make. The same traffic. but more moolah in your bank account.
Now isn’t that a clever way to run your Amazon niche site?
Sounds good?
So let’s talk about the preparations you need to get ready for battle!

What to work on: The 80-20

First, you need a website with traffic that already converts
Then do this:
1. Find the pages that give you the most revenue and have the most traffic
    • I’ve found that for many affiliate sites, 20% of the pages usually give 80% of the revenue. Work on these pages first. With more traffic, you’ll see results quicker.
2. Work on above the fold content
    • A good percentage of visitors to money pages are ready to buy.
    • But what happens as soon as they land on the page?
    • A big long block of text.
    • With a drab, ordinary and forgettable call to action underneath it.
    • This is like having a store and hiding the cashier in the stock room!
    • Don’t do that. Work on optimizing above the fold content first.

How to decide which element to test

At some point when a visitor lands on your page, he gets stuck.
Maybe he has a question that your page doesn’t answer…
Maybe he can’t find a convincing reason to click the link…
Maybe he’s a bit confused and can’t be bothered to figure things out.
And when he’s stuck,
He leaves.
So your job is to find out what it is on the page that gets your visitor in this muddle.
And then unstick him.
This usually means optimizing your design and/or your copy.

Mobile may be your Achilles heel

people on cell phone
Have you recently looked at your site’s stats to see how much traffic comes from mobile?
I have, check it out!
Mobile site data
And this isn’t an isolated case.
Many of my other sites have stats that look like this.
But what I’ve noticed on many of the sites we’ve worked on is that the design doesn´t have the mobile user in mind.
When I tell people this, they usually respond by saying that their website is responsive.
But that’s not what I’m talking about here.
Being responsive and a good converting page are two different things. You should be looking at your page and asking,
“Is the mobile design doing exactly the same thing it’s supposed to do on desktop?”
If the answer is no, then it’s time to make some changes like these:
  • Make a big call to action button that’s easier for people to click.
  • If you have a comparison table, have all the data in one column, so users don’t have to scroll sideways.

Pro Tip:

When you do your CRO test, separate mobile, and desktop conversions. These could be starkly different from each other.

No comments